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The iPhone X Isn't That Expensive, Actually

The iPhone X Isn't That Expensive, Actually
From Wired - September 13, 2017

Let's be real here: the iPhone has never, ever been cheap. Even when it debuted in 2007, it started at the then-eye-watering price of $500. The thing is, many Americans who bought iPhones since then have never paid attention to the price of their devices; the off-contract cost was often obscured by mandatory plans with subsidized phone prices.

The iPhone X made waves not just because of its new edge-to-edge OLED display but because it's the most expensive iPhone that Apple has ever made. Many folks across the world wide web were heard complaining about its primo $999 starting price. The thing is that, if you know how much phones cost, $999 is not that expensive. If you use a monthly program that Apple and carriers offer, the iPhone X seems like a much more reasonable purchase.

A couple of years ago, I signed up for Apple's iPhone Upgrade plan when I bought a shiny new iPhone 6S. I went with this payment program because I simply could not justify the out-of-pocket cost of a top-of-the-line 128 GB iPhone 6S, which would have been $849 (plus you get AppleCare+ for the duration of the two-year loan period). With the Upgrade Program, I was able to get this phone for only around $40 a month. Save for one other model (the 128 GB iPhone 6S Plus), this was the most expensive iPhone on sale in late 2015 when I bought it.

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