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Amazon to test one-hour catwalk-to-doorstep deliveries at Nicopanda show

Amazon to test one-hour catwalk-to-doorstep deliveries at Nicopanda show
From Reuters - September 16, 2017

LONDON (Reuters) - Online retailer Amazon aims to take the see now, buy now model of making clothes seen in catwalk shows quickly available to consumers to a new level, offering one-hour delivery on items shown in a fashion show on Saturday night to customers in London.

Former Diesel creative director Nicola Formichettis Nicopanda label has partnered with the online giant for the initiative, featuring a selection of clothes seen at the labels London Fashion Week show to consumers.

The clothes comprise a six-piece unisex street wear collection including a hoodie, a long sleeve tee, a bomber jacket, an oversized scarf, a clutch bag and leggings. The one-hour delivery option will be available only to Amazon Prime members in London, and will come at a cost.

Nicopandas designs immediately turn heads, Susan Saideman, vice president for Amazon Fashion Europe said in a statement. Were excited to bring such an exciting brand to our customers for the first time.

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