Dove apologises for 'racist' Facebook advertising campaign

Dove apologises for 'racist' Facebook advertising campaign
From BBC - October 8, 2017

Dove has apologised after releasing a series of "racist" images that appeared to show a black woman turning white after using their soap.

The Facebook advertising campaign used a series of three images, showing a black woman peeling off her T-shirt to reveal a white woman underneath her skin.

A third image shows the white woman undressing to reveal an Asian woman.

"We deeply regret the offense it caused," the brand tweeted.

The Facebook video has now been removed, but Nay the mua, an American makeup artist, saw the photos come up on her feed and shared them with her followers.

"So I am scrolling through Facebook and this is the #dove ad that comes up.... ok so what am I looking at," she wrote in her photo's caption.

It's sparked a lot of debate on social media with some people accusing the brand of racism and whitewashing.

While others in the comments beneath Nay's post were quick to point out they thought the brand was trying to say the soap could be used by all races.


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