McDonald's Rick and Morty Szechuan sauce stunt backfires

McDonald's Rick and Morty Szechuan sauce stunt backfires
From BBC - October 8, 2017

A McDonald's PR stunt to bring back a rare dipping sauce left thousands of fans disappointed and police called to some US restaurants on Saturday.

The Szechuan sauce, which was only made in 1998 to promote the film Mulan, has become well known after featuring in the popular cartoon Rick and Morty.

In July the chain sent a large bottle of the sauce to the show's creators.

They then announced it would come back for one day on 7 October, but fans were left disappointed after stores ran out.

In one video, police can be seen holding back people chanting "we want sauce".

Officers also attended other stores because hundreds of people turned up.

The sauce became a meme among fans of the adult animated science-fiction series after it was featured in the third series.

McDonald's announced the Szechuan's return last week, describing it as a "really, really limited release" to special locations in the US.


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