Ikea to sell online on third-party sites

From BBC - October 9, 2017

Ikea will start experimenting with selling its famous flatpack furniture through online retailers in what marks the biggest change in the way the Swedish chain does business.

The move comes in response to changes in the way consumers buy big-ticket items such as sofas.

Ikea is also testing new types of stores in city centres smaller than its vast edge-of-town outlets.

The retailer has not said which websites will be part of the test.

The likes of Amazon and Alibaba are thought to be likely contenders, however, given their popularity with consumers.

Torbjrn Lf, chief executive of Inter Ikea, told the Financial Times it was "the biggest development in how consumers meet Ikea since the concept was founded. We want to learn ... we want to find out how we could keep our identity on a third-party platform."


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