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REFILE AIRSHOW-Emirates partners with Mercedes, Jeremy Clarkson for new first class

From Reuters - November 11, 2017

DUBAI (Reuters) - Dubai airline Emirates [EMIRA.UL] joined forces with Mercedes-Benz and motoring journalist Jeremy Clarkson to launch its new first-class suites on Sunday, inspired by the styling of luxury car interiors.

Emirates, which was the first airline to put showers oncommercial jets, rolled out the futuristic design at the start of the Dubai Airshow.

This is the first time we have seen anything like this in the civil aviation world, Emirates President Tim Clark said.

The six fully enclosed cabins for its Boeing (BA.N) 777 jets feature seats that recline into flat beds and a 32-inch television.

B/E Aerospace, recently acquired by Rockwell Collins (COL.N), is the supplier of the seats.

Emirates said it spent many millions of dollarsdeveloping the new premium section over several years.

The investment is an awful lot of money, Clark said, declining to disclose exactly how much the airline had spent.

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