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ESPN brings SportsCenter show to Snapchat

ESPN brings SportsCenter show to Snapchat
From Reuters - November 13, 2017

(Reuters) - U.S. sports broadcaster ESPN launched its flagship SportsCenter program on messaging app Snapchat on Monday, reimagining the show that provides sports highlights and commentary into a short-form series.

The new show deepens the relationship between ESPN parent Walt Disney Co and Snapchat parent Snap Inc.

The sports network, which has made Snapchat content since 2015, is trying to reach a younger audience, while the social media app, whose messages disappear after viewing, is adding more content in an effort to grow its user base beyond its core youth demographic.

The partnership is a two-year deal and Snap and ESPN will share revenues, Snap said, though it declined to give specifics.

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