Mattel shares soar on Hasbro takeover rumours

From BBC - November 13, 2017

Shares in Barbie toymaker Mattel have jumped almost 20% on reports rival toy giant Hasbro is considering a takeover.

Shares in Hasbro, whose brands include Play Doh and My Little Pony, are also 7% higher in New York.

Last month shares in both companies fell after a warning that the bankruptcy of retailer Toys R Us could limit sales.

The two companies are among the world's biggest toy makers. Mattel tried to take over Hasbro in 1996.

But over the past year the fortunes of the two have diverged markedly. Mattel, which is valued at $6bn, is now very much the smaller firm.


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