DanTDM: the million-dollar jelly bean-eating gamer

DanTDM: the million-dollar jelly bean-eating gamer
From BBC - December 13, 2017

How much could you earn by eating jelly beans and playing video games? Look at this year's YouTube rich list and you might be surprised.

British YouTuber Dan Middleton raked in $16.5m (12.3m) this year, making him YouTube's highest earner. Known as DanTDM, he's famous for posting videos of himself playing Minecraft and doing humorous challenges.

Dan started his channel while working in Tesco five years ago and has more than 10 billion views on all his videos.

He's part of a growing wave of children's entertainers spurred by rising internet usage and the shrinking popularity of television amongst young people.

His fortune has been made not just from online advertising revenue, but also merchandise and a worldwide stadium tour - including four sold-out shows at the Sydney Opera House.

It's a rise to fame that's taught him some important lessons as an entrepreneur.

"If someone's making a decision on your behalf, make sure you trust them," said Dan in an interview with the Victoria Derbyshire programme on BBC Two and the BBC News Channel.

He also advised aspiring YouTubers to "make sure you have got everything in place so that you are confident that everything you put out there that has your name attached to it is what you believe in".

Dan said that, with his growing influence, he feels "loads" of responsibility to his young fans and their parents.

"I feel like I have got really good rapport with parents," he said.


Continue reading at BBC »