Snapchat redesign is a 'flop' with users

From BBC - January 12, 2018

Snapchat's redesign, which was rolled out at the end of last year, has not gone down well with users.

The refreshed look pushed out in the UK, Australia and Canada has proved unpopular, with up to 83% of reviews on the App Store being negative.

Many have complained that feeds are no longer chronological and are confusing.

Some have contacted Snapchat support on Twitter to air frustrations and asking it to return to the previous version of the app.

One user, Leaya Reinhardt, tweeted:

Mary Principato tweeted:

Tech news site TechCrunch reported that data provided to it by analytics firm Sensor Towershowed that only 17% gave it three to five stars, suggesting they approved of it.

No change

Snapchat made the changes as a way for the social network to monetise its service by mixing in more adverts, said experts.

Elyse Betters Picaro, US editor of Pocket-lint and a regular user, said Snapchat had "begun mixing ad-laden Stories into your chats now, because, as the numbers have shown, people are sending tonnes of snaps a day now, but they are not posting to their stories as much.


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