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Ben & Jerry's Just Dropped Its Own Version of Halo Top

Ben & Jerry's Just Dropped Its Own Version of Halo Top
From TIME - February 7, 2018

Last year, the diet-friendly ice cream Halo Top made headlines for surpassing freezer aisle classics to become the top-selling pint of ice cream in the country. Now, Ben & Jerrysknown for its indulgent, chunk-filled creationsis firing back with a light ice cream of its own.

The new line, called Moo-Phoria, is significantly lower in calories, fat and sugar than typical Ben & Jerrys flavors; is made with organic milk and cream; and is free of sugar alcohols and artificial sweeteners. The inaugural flavors include chocolate milk and cookies, peanut butter cookie dough and caramel cookie.

True to Ben & Jerrys form, the flavors are still packed with swirls and add-ins, so the calorie counts arent as crazy-low as some other light products on the market. The pints range from 560 to 640 calories in total, or 140 to 160 calories per half-cup serving. For context, a pint of the brands top-selling flavor, Half Baked, rings in at 1,080 calories, while Halo Top pints are between 240 and 360 calories in all.

Moo-Phoria flavors also contain about a quarter of the fat found in traditional Ben & Jerrys treats, and about half as much sugar.

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