Merlin Network strikes streaming deals for independent music in China

From BBC - March 15, 2018

Digital rights agency Merlin Network has said it has signed agreements for its members to distribute music on China's major streaming platforms.

The firm announced deals with NetEase Cloud Music, Xiami Music, and Tencent Music Entertainment Group, which includes QQ Music, Kugou and Kuwo.

Merlin said the firms cater for about 90% of China's digital music listeners.

The firm works with artists such as Diplo, Death Cab for Cutie and Papa Roach.

Merlin Network, which is headquartered in Amsterdam, negotiates digital rights for independent record labels.

It said the licensing deals would "expand the range and diversity of music legitimately offered in the Chinese market, and make music from the most successful and unique independent artists available legally in China for the first time".

Terms were not disclosed.


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