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Wetherspoon pub chain shuts its social media accounts

Wetherspoon pub chain shuts its social media accounts
From BBC - April 16, 2018

Pub chain JD Wetherspoon has used Twitter to tell its 44,000 followers that it is quitting social media.

The firm's head office and 900 pubs will quit the micro-blogging site, alongside Instagram and Facebook with immediate effect, it said.

The pub chain linked the move to bad publicity surrounding social media including the "trolling" of MPs.

"I do not believe that closing these accounts will affect our business whatsoever," chairman Tim Martin said.

The firm said its decision had also been influenced by the concerns regarding the "misuse of personal data" and "the addictive nature of social media".

"We are going against conventional wisdom that these platforms are a vital component of a successful business," said Mr Martin.

He told the BBC he had always thought the idea that social media was essential for advertising was untrue.

"We were also concerned that pub managers were being side-tracked from the real job of serving customers," he said.

'Vocal as ever'

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