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UPDATE 1-Johnston Press headlines early signs of advertising revival

From Reuters - April 17, 2018

(Adds analysts comment, details on results, background)

By Arathy S Nair

April 17 (Reuters) - Johnston Press Plc, which publishes The Scotsman and The Yorkshire Post, said it was seeing early signs of improvement in print advertising as concerns about fake news and social media privacy drive a return to newspapers.

The industry has struggled as advertisers moved to online platforms, forcing several publishers including Trinity Mirror and Daily Mail and General Trust to cut costs.

However, in a possible first sign of a reversal, Johnston Press said on Tuesday that advertisers were starting to increase spending in regional print.

Across our regional portfolio of titles national print advertising tracked in line with (the) prior year in the first quarter of 2018, with advertisers starting to increase spend in regional print, Johnston Press said in a statement.

Reuters reported last week that the European Union is set to demand tech giants like Facebook and Alphabet do more to stop the spread of fake news by the end of the year to avoid possible regulatory actions.

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